How well do you know your customers? Symmetry puts the power of knowing and eliminates guessing with a wide variety of data services.
Understand customers even better.
Symmetry provides data services that enable you to extract meaningful information, which can then be applied to your marketing efforts. Use our data services to achieve greater effectiveness in direct mail, eBlasts, mobile marketing, integrated marketing or any campaign that requires you to reach out and connect with customers or prospects. Our services include:
-
List Profiling - Utilize more than 30 demographic data points to identify common denominators that define your key customers
-
List Segmentation - Isolate customer data into groups
-
List Acquisition - Use key customer profiling data to acquire new mailing lists for prospecting
-
List Hygiene - Maximize response and postal discounts using clean list information that has been de-duped, merged/purged, is CASS certified and is cross-checked against the National Change of Address database (NCOA)
-
Response Tracking and Reporting - Measure response with tools such as trackable phone numbers, personalized URLs, business reply cards (BRC) and more
-
Direct Mail Testing and Refinement - Optimize your marketing efforts using learned information through testing
